Professional Practice BOOKS
Becoming a Graphic and Digital Designer: A Guide to Careers in Design
by: Steven Heller & Veronique Vienne
This has been the textbook for my Professional Practice class for the last couple of years. The latest edition was published in 2015, so I’ll probably look for something a little more current (if they don’t update this) in the next few years. It gives a pretty good overview of possible careers, but does have a pretty traditional outlook on things (definitely puts print design at the core of what’s out there). There have been digital chapters added to this edition, but they do feel like an afterthought. (We will supplement with additional articles and such to stay more current in class).
Kern and Burn: Conversations With Design Entrepreneurs
by: Tim Hoover & Jessica Karle Heltzel
This was the previous text book for my Professional Practice class. It was published in 2013, so it’s a little out dated know and several of the entrepreneurs have moved on to new projects (as is life), but is still great inspiration/resource if you want to strike out on your own. Is also printed in a really attractive two-color style that I think designers can learn from and appreciate.
Graphic Artists Guild Handbook: Pricing & Ethical Guidelines, 15th Edition
by: Artists Guild Graphic
A great resource for designers looking for advice on pricing and contracts. Make sure you by the newest edition possible (as far as I know the cover I’m showing is the newest).
Graphic Design 2 BOOKS
Designing Brand Identity: An Essential Guide for the Whole Branding Team
by: Alina Wheeler
An older edition of this book is what I was assigned when I was in college. It’s a good primer on different aspects of brand identities and development steps.
Print Production BOOKS
Forms, Folds and Sizes, Second Edition: All the Details Graphic Designers Need to Know but Can Never Find
by: Aaris Sherin & Poppy Evans
A quick reference for things like envelopes, color, printing and folding technique. It’s not super thorough, but a good place to gain the vocabulary in order to learn more.